Start your newsletter now!

[Shawn Gossman]

If you're a community owner, a blogger, a website owner (webmaster back in my day), an influencer, a social media creator, a business, or whatever-digital-title-insert-here...

YOU NEED TO DO ONE THING!

Start a newsletter. Don't wait until you grow. Start it now. Let it grow in the background while sending stuff once a month just to get it started.

Here's why...

Every social media platform, even Elon's, has algorithms that control what its users will see next. Those who spend money on ads get priority algorithm support. Those who post a lot of external links are viewed less than most. If you post a lot of organic content that brings a lot of engagement, the algorithm will throw you a bone here and there. But at the end of the day, social media is a rented space, and you can lose it just like that.

Your forum or blog or website, or whatever depends a lot on search engine ranking. Search engines have algorithms, too. And they have rules and if your site doesn't perfectly align with their ranking rules, your content doesn't show with priority. Search engines are rented space, too, if you really think about it.

Rented space, AI, and algorithms are good and bad. The bad is that you are at their mercy. If you're trying to get leads for converting customers, chances are you have lost many of them to algorithms and AI. It happens. The internet is too large for it not to happen.

So, why start a newsletter?

Because social media and search engines have no control over it. An algorithm isn't going to get in the way of you and your contact list in the newsletter. It's a direct line to your leads and potential customers.

You just have to deliver the goods they want to keep open rates and click rates high. You have to provide value to keep them subscribed. And it's easier to do that on a platform where AI and algorithms aren't manhandling you to do it their way.

Start a newsletter.

 

[Yeti]

Definitely agreed, Shawn!

The newsletter is the one thing you do have control over and isn't dictated by algorithms.

 

[Nomad]

If you are willing to spend $100-$200, you can easily build 10,000-20,000 followers on Facebook, however, building even 100 genuine subscribers for your newsletters can be very difficult.

 

[Heatman]

If you are willing to spend $100-$200, you can easily build 10,000-20,000 followers on Facebook, however, building even 100 genuine subscribers for your newsletters can be very difficult.

Yep. Money buys you things easily on social media platforms. With Meta being greedy and focused on money a lot, once you pay, they will pump your account with the traffic you want to build your followers. It's not the same with newsletters because your reach is limited as you have to individually cultivate each subscriber you're going to get.