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Social media ads vs Search engine ads

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Honestly I believe it depends on your industry. My industry is web development and design so I use both Facebook and Google Ads. Facebook for the smaller businesses that will stumble upon it, and Adwords for the rest of the world.
 
Honestly I believe it depends on your industry. My industry is web development and design so I use both Facebook and Google Ads. Facebook for the smaller businesses that will stumble upon it, and Adwords for the rest of the world.

If I am talking about Travel Industry then what will be more effective ?
 
When it comes to travel I feel Facebook would be your better option, you can advertise to thousands around the world using Facebook which will bring in potential visitors that will have an interest in what you have to offer. With Facebook ads you can target certain ages and interests as well, meaning you are able to target a precise audience giving you better results.
 

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