Consumers in India are getting more options for a digital shopping experience as major local e-commerce platforms increasingly experiment with blockchain and metaverse. Indian shoppers can try out products from brands like Puma and Nivea in the gamified, interactive metaverse. That is thanks to local e-commerce giant Flipkart launching a metaverse space for consumers to discover products in a photorealistic virtual destination and shop. Flipkart officially announced the launch of Flipverse on Oct. 17, aiming to bridge the best of the online and offline shopping experience. Developed in collab ...
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