TheTezos blockchain partnered with Web3 automation platform Taco to allow Shopify users to access Tezos nonfungible tokens (NFTs) via Taco’s NFT loyalty program. The e-commerce giant has established itself as a growing destination for brands looking for Web3 engagements. TheTaco app allows brands to integrate Web3 solutions such as NFTs to increase engagement with customers and e-commerce platforms such as Shopify use Taco app plugins to offer these services to their merchants. The NFT loyalty programs aid brands in strengthening their bonds with consumers, boosting customer engagement ...
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