Scaled my content on social

[Shawn Gossman]

So, I've been experimenting on social media with content scale.

Particularly with X (Twitter).

I used to post 3 or 4 times a day.

For the past several weeks, I've posted 12 times a day on one channel.

I use Buffer (Pro Edition) to make it easier and try to schedule at least 2 days each day. This keeps me ahead and makes it less overwelming.

Since I've done this experiment, I've watched my X follower growth go from 1 follow a week to a few follows a day, engagement every day, more likes/views/shares.

Scale your content on social media to start getting something.

I do maintain a 90/10 content marketing rule where 90% of the content is Native to X and 10% is not. The 10% is external links and the 90% is content without links.

 

[Uncrowned]

X has been very successful for me and Twitter was as well. The platform is so much better fit promoting content then most, imo.

 

[ClicketyKat]

Those are some interesting stats!! I still can't bring myself to really get into posting on social media for more than a few times a week. I know it's important, but so are the other million things I have to do.

 

[Shawn Gossman]

X has been very successful for me and Twitter was as well. The platform is so much better fit promoting content then most, imo.

X has been the best for me for specific topics, Facebook is better for me on others.

Those are some interesting stats!! I still can't bring myself to really get into posting on social media for more than a few times a week. I know it's important, but so are the other million things I have to do.

A few times a week will definitely not get you anywhere. I want to be blunt about that. Social is where most of your traffic can come from but you have to devote energy into making it work. Most forum owners say it doesn't work because they're not trying.