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Statistics show that warm audiences are much easier to convert than a cold audience. That's why retargeting is very important when you run ads.
When you place an ad initially, visitors may not buy but later on they may show interest and thats why it's necessary to retarget them.
Facebook has made this easier by placing a tracking code on your website called Facebook Pixel.
A cookie is being placed on visitor's computers when they visit your website or landing page and Facebook will subsequently show them your adverts which makes them warm audiences.
Also custom audience can be created from this pixel as it mirrors your website visitors which then gives you the ideal audience your business needs.
When you place an ad initially, visitors may not buy but later on they may show interest and thats why it's necessary to retarget them.
Facebook has made this easier by placing a tracking code on your website called Facebook Pixel.
A cookie is being placed on visitor's computers when they visit your website or landing page and Facebook will subsequently show them your adverts which makes them warm audiences.
Also custom audience can be created from this pixel as it mirrors your website visitors which then gives you the ideal audience your business needs.