Recently, I have started rebranding my forums and blogs. I have converted my personal blog into a portfolio website, a multi-author, and multi-niche online magazine into a literary magazine, a healt magazine to a health forum. I am doing this for a couple of reasons, one, I have been running multiple similar websites and I wanted to create different kinds of websites, and two, I wanted to work on new niches. Have you rebranded your website? Did you lose traffic after you rebranded.