You know how major racing companies like Nascar have ads on pretty much every car out there? Well would you ever consider advertising your business or company this way? Would you promote your company at sporting events? Maybe on the field itself, or ad placement around the stadium. It's a great way of promotion imo. I know in MMA and boxing they also use advertising in the ring or octagon. I could only imagine how much it would cost to get your logo on a mat or billboard in a stadium, or on a car even.