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Non-Mainstream PPC Companies

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Reputation doesn't count for much really in the PPC market. It really depends on your industry, location, and the experience of the agency. I'd speak with three or four different companies and get a sense of their knowledge. Feel free to reach out if you have any questions about the industry.
I'd be looking at the source of the traffic. If it's from pop-unders etc., I'd beware.
 
A lot of online advertising networks also offer PPC ads. Apart from Bing ads and Google ads, you can also run PPC campaign with Infolinks. They mainly target sites with north American traffic. You can also try ad companies like Revcontent, Taboola, etc. However, when it comes to running PPC ads, I have experience only with Google.
 

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