Japan launches nationwide competition to boost alcohol consumption

[AJBot]

Contest asks young adults for ideas to revitalise popularity of alcoholic drinks after big fall in tax revenuesThe Japanese government has launched a nationwide competition calling for ideas to encourage people to drink more alcohol after a change in attitudes among the young resulted in a slide in tax revenues.The Sake Viva! campaign, which is being run by the National Tax Agency (NTA), asks 20- to 39-year-olds to come up with proposals to help revitalise the popularity of alcoholic drinks, whi ...

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