Just like you need backlinks from high authority sites to improve your SEO, you also need to interlink your content as an important SEO strategy Interlinking can significantly benefit your site. Connecting related articles within your website will signal search bots to crawl your content and your site. Interlinking, also helps human visitors to navigate your site easily, thus, keep bounce rate low. A low bounce rate is also an effective SEO strategy. You need to ensure that your links open in new pages, and link related content, and avoid excessive linking.