There are a couple of things you should remember while running an ad campaigns, one, what you are advertising, two, how much you are paying for your ads, three, how long you are running your ad campaigns, four, where you are running your ad campaigns, and last but least audience targeting. Audience targeting is very important aspects of ad campaign. That’s because your ads will have conversion only when your ad is exposed to your potential customers.
Success of an ad campaign also depends on your ad spending. For example, if you are running a CPC (Cost Per Click) ad campaign, how much you spend per click decides if you'll do well or not. Let's say you're aiming for the keyword "keto recipes" and you're paying 5 cents for each click. Now, picture this: your competitor is paying 10 cents for the same keyword on the same ad platform. Whose ads pop up first? Your competitor's! That’s because they are paying more. If you CPC rate is less, your ads might not get much attention on the platform. When that happens your ad might not reach your target audience and your campaign might flop. To succeed, you need to pay more than your competition. You also need to run the ad campaign for longer duration.
Success of an ad campaign also depends on your ad spending. For example, if you are running a CPC (Cost Per Click) ad campaign, how much you spend per click decides if you'll do well or not. Let's say you're aiming for the keyword "keto recipes" and you're paying 5 cents for each click. Now, picture this: your competitor is paying 10 cents for the same keyword on the same ad platform. Whose ads pop up first? Your competitor's! That’s because they are paying more. If you CPC rate is less, your ads might not get much attention on the platform. When that happens your ad might not reach your target audience and your campaign might flop. To succeed, you need to pay more than your competition. You also need to run the ad campaign for longer duration.
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