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How to Relate to Your Audience

Jason1

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John Madden, the recently deceased popular football (American) commentator had a laid-back and easygoing style that related to people. Also, he wasn't perfect, kind of like the comedian Chris Farley, but that made people feel at ease with him.

How can we relate to people and be more "down to earth"?
 
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To connect with your audience through your writing:
First, know your audience. You must have an idea of who is going to read your content.
Create a persona in your mind about your target audience.
Build a connection through your writing to make them feel that you are talking to them on their level.
Be helpful. Be informative. Be clear in what you are trying to tell them.
 
When it comes to how we relate to people,it is something that has to come naturally,it should not be faked just to give the impession that one is social,it should just come natural as the occasion demands.
 
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First and foremost, you need to find your audience. Finding an audience means you find people who are actually interested in your niche and care about your niche. Once you are able to do you can easily relate to your audience.
 
The key to relating to your audience is shared emotions. Emotions come from shared beliefs, and shared beliefs come from shared experiences. Experiences --> Beliefs --> Emotions --> Actions --> Identity is a useful tool.

Basically, you want to emphasize that you've gone through the same experiences that your audience has, you agree with them, you feel how they do, and since all of that exists, you would like them to take a certain action (whether buying a product, signing up for an email list, voting for you, donating, etc).

In business, you experience a problem in the human condition, you believe that the problem is bad, uncomfortable, unnecessary, or otherwise needs to be fixed, you feel the pain of everyone else who has this problem with no solution, and you encourage them to act on that pain by purchasing your solution.
 
There are some people who are very poor when it comes to relating with others especially their fans. I have seen a lot of celebrities that I would consider as pure snub because of the way they treat their fans. Personally, I don't like to get in their way because I will feel embarrassed trying to engage them and they will end up snubbing me.
 
If you can identify your audience, it will be easier to know what they want. Knowing all these will make it possible to relate with them very well. Create what will link your customers or audience to your business. This will fasten the relationship they have with your brand.
 
First and foremost, you need to find your audience. Finding an audience means you find people who are actually interested in your niche and care about your niche. Once you are able to do you can easily relate to your audience.

It is just like how identifying your customers in a new business is very important because you need to know who are your customers in order for you to know exactly what to offer them. It's the same thing that's similar in a way when your have an interest in running a niche website online. Your niche determines who your audience are going to be, it's how you're going to find and relate with them.
 

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