How to improve your email marketing conversion?

[Kane]

A lot of people do not like email marketing because they say conversion is too low or non-existence. If that’s also your problem, here are some tips to improve your email marketing conversion

Do not use too many visuals: You might be tempted to use a lot of images and videos, but this will create loading issue, therefore you need to optimize your email page size by limiting image and video usage.

Do not offer a lot of content: While you might be tempted to share a lot of content, it can be confusing to your users, only promote few things through email.

Build subscribers: Build genuine subscribers

Design: Create a balance between textual and visual content, use appropriate headings, bolds, and italics where necessary.

 

[Timgab]

Pertaining to email marketing, mostly in newsletters, I do love promoting stuffs with limitations to details i.e not providing the whole deal to user in their mail but giving preview/summary while giving a redirect link to a landing page which contains the full deal. By this, it will be of great beneficiary.