It is very important to improve ad engagement on your website for better revenue. Things such as content formatting, user interface, and enhanced user experience play vital roles in ad engagement. Topic selection for your website content is also equally important because content quality also matters when it comes to improve ad engagement. Your website content should also be optimized with keywords because when you publish content with targeted keywords, your ad networks will display ads that are relevant to your posts. When ads complement your blog topics, there will be increased ad engagement.