How to do market segmentation research

[Kane]

In order to sell and generate revenue, you should sell your products and services to the market that is appropriate for your products and services. In order to find out what market is most appropriate for your products and services, you will have to do market segmentation research. Generally speaking, there are 4 major types of market segmentation research
Demographics
Psychographics
Behavioral
Geographic
The first three are customer-centric and the last one is related to the location.

 

[Good-Person]

Well, I think market segmentation could prove to be useful and there are many other things that can help when it comes to approaching the issue of market segmentation. I think gender is also a part of market segmentation research as well. This is true if your business manufactures products for a particular gender.