📈 Marketing Strategies How to do Demographic Segmentation for Your Marketing Campaign

[Nomad]

Your marketing campaign will succeed only when you know your demography. Knowing your demography means understanding your customers through market segmentation. Demographic segmentation is one of the most important part of market segmentation. Demography focuses on understanding the target customers.

Demography segmentation starts by finding age range of your target customers and their gender. You will also have to find out the financial condition of your customers (for instance, income level, financial status, etc.) You will have to see whether your customers are lower class, middle class, upper class, or ultra rich. You will have to check the socio-economic status of your customers. You also need to understand education level of your customers as well as the family structure of your customers.

 

[Henrywrites]

You are right. I have said it countless times that one should look at the benefits that come with understanding market segregation. If you are marketing your products or services to the wrong customers, you won't make much progress no matter how good your marketing tactics are.

 

[Heatman]

This shows how important it is for you to know an identify your business customers or potential clients because it is only when you know them that you can be able to strategize on your marketing in order to target the right ones that such advertisement are made for. This is so that they can easily be converted into your purchasing customers.