Unless you are an innovator and create your own unique product, most of the time your business will be selling the same thing that a lot of businesses are already selling. In other words, you will be running a business in a saturated niche. How do you generate profits when the business is already saturated.
When the market is competitive, it is very challenging to make profit, however, new companies can also carve their own market even when their niche is saturated. Nokia was a big phone company, yet iPhone and Samsung created their own market. Despite the existence of iPhone and Samsung, a lot of new phone companies are already selling well in the market. With proper business strategy, you can still profit from the saturated market.
When the market is competitive, it is very challenging to make profit, however, new companies can also carve their own market even when their niche is saturated. Nokia was a big phone company, yet iPhone and Samsung created their own market. Despite the existence of iPhone and Samsung, a lot of new phone companies are already selling well in the market. With proper business strategy, you can still profit from the saturated market.