I have seen a lot of community owners use multiple accounts in their communities. For instance, you can see the owner as Admin and also as a user with administrative role, or simply a normal user. Have you done this? How do you create different personas for multiple accounts. Well, when I start, I start by creating multiple accounts, and I try to create personas by defining their interest and expertise. For instance, someone might be too smart on the topic, and another might be too dumb.