Content marketing is a huge industry, you can promote your products and services through content marketing and generate sales, you can also make money as a marketer through content marketing. However, before you get into content marketing, you need skills to create content. What kinds of skill you need depends on your content distribution channel. If you want to distribution your content through a blog, you need writing skills, if you want to distribute through social media platforms, you need video making skills. You also need to work hard on building audience for your content. You need traffic on your blog and followers on your social pages.