More than 50 million people worldwide consider themselves to be creators of some kind of content. The content creator economy is a fast-evolving market niche that is experiencing exponential growth. Its current size is estimated to be a little over $100 billion, showing an 8-fold increase year-on-year. This new economic sector requires new approaches and instruments, as large corporate platforms exercise great power over the creators’ content, and personal websites and blogs have limited reach ...
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