When one thinks about Facebook, they only think about the social networking element of the company; however, Facebook is one of the biggest digital advertising companies. According to Investopedia, Google has 38.6 percent market share and facebook has 19.9 percent market share in the digital advertising. You can use facebook advertising to drive sales, generate traffic, build brand awareness, etc. If you want to get started with facebook ads, here are a couple of tips that I am sharing from my own experience.
The ad you create should have a few words. You must grab your customers' attention in a few seconds, they do not have time to read your 400 words sales pitch. make sure your ad uses less than 160 characters and the visitors do not have to click/tap more. Having said that if your ad is entirely image, facebook can also reject your ad.
Start small if you are doing it for the first time. Experience with $1 a da budget for a week. By spending just $7 you will understand how your product is performing. You can then tweak something and increase the budget for campaign duration.
Audience: If your product is meant for women between the age of 20-40, your target audience should be women of 20-40 years. If you want to reach people in the Middle East, target your ad to the Middle Eastern countries
The ad you create should have a few words. You must grab your customers' attention in a few seconds, they do not have time to read your 400 words sales pitch. make sure your ad uses less than 160 characters and the visitors do not have to click/tap more. Having said that if your ad is entirely image, facebook can also reject your ad.
Start small if you are doing it for the first time. Experience with $1 a da budget for a week. By spending just $7 you will understand how your product is performing. You can then tweak something and increase the budget for campaign duration.
Audience: If your product is meant for women between the age of 20-40, your target audience should be women of 20-40 years. If you want to reach people in the Middle East, target your ad to the Middle Eastern countries