🔍 SEO Insights Don't answer 'top of the funnel' search queries

[CharlesK]

SEO is evolving, and how we measure its success is too. With AI Overviews increasingly answering user queries right on the Search Engine Results Page (SERP), a whopping 60% of searches now end without a click, as highlighted in a recent SparkToro study. This shift means many users find what they need without ever clicking through to a site.

The quantity of clicks is no longer the sole measure of success; it’s the quality of engagement.

 

[Heatman]

The truth which can never be questioned is that AI right now have completely reshaped SEO practice and performances. If the SEO strategy which you're using isn't at its best, there wouldn't be much positive result in terms of getting your website to rank higher in the top drawer. Getting to the top drawer is one thing but getting those searching to click and get taken to your site is another thing all together.