Dispirited Australia: after losing the trust of the nation, can the Qantas brand bounce back?

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Months of mishaps have travellers feeling betrayed by an airline that inspired deep, patriotic devotion in many – but experts say the ire is unlikely to last“Give me back my slogan,” veteran broadcaster Phillip Adams says, after a somewhat sweary rant about Qantas.The man who is now known as the voice of ABC radio’s Late Night Live was once an advertising guy, with a client that was one of the world’s oldest airlines. Continue reading... ...

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