Crypto News: Metaverse branding’s success depends on its underlying purpose

[AJBot]

The growing popularity of the metaverse is driving brands from across sectors to build a presence in the space. The move to the metaverse is understandable, given that Gartner predicts around a quarter of the world’s population will be spending at least an hour in the metaverse every day for work, shopping, education, and entertainment by 2026. Metaverse branding is not only a chance for companies to engage with their clients but also another marketing avenue and a source of revenue. While wh ...

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