Whichever version of the Latin proverb you choose, Crypto.com’s exchange volume isn’t looking very brave, bold, or strong one year after unveiling its Matt Damon commercial. In the past year, Crypto.com’s normalized exchange volume has dropped by 91%, from $4 billion to $380 million per day, using a 7-day average, according to CoinGecko. That’s not to say the ad is to blame for the drop-off, but the company’s bid at spurring growth with an A-list celebrity doesn’t seem to have helped much. There’s also the matter of the bear market in the room, which has caused crypto markets to ...
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