Building Traffic Through Content Updates

[Kane]

Do you know what is the easiest ways to bring traffic on your site? Well, updating your site with new information is the answer. If you want to attract both search algorithms and human visitors to your site, you need up to date content. Even when your content is 10 years old, you need to update with latest information. When you update, you need to make your content valuable, insightful, etc. You also need to add new visual elements like infographics or video. If your content has received a lot of questions in the comment section, you will have to address visitor questions. You also need to research competitors' content to improve your own, and removing outdated material. This approach not only brings new visitors but also make one time visitor a regular visitor.

 

[Timgab]

You also need to add new visual elements like infographics or video

Very correct, some successful bloggers are providing a podcast version of their blog post, that stands a great choice for some individual who doesn't like lengthy readings.

 

[Kane]

While I have not done this yet, I see a lof of bloggers converting their blog posts to podcasts and videos. They republish their blog posts in different formats and try to generate traffic to their blog as well as make additional money through podcasts and blog posts.

 

[Grant]

You will find this best suited for short form content like on tiktok, Instagram or YouTube Shorts. A lot of people re-use content they have in short form content to help draw more eyes. You can cut up content into short clips and share those around. People get a kick out of it. And it recycles your old content.

And conversing with your audience helps too. The more you interact, the more they will.

 

[Kane]

I have seen a lot of video content creator creating short form content from their long form content and generate traffic with the same content. Do you think something like this can be done on blogs as well. What if we summarize our blog post and create a short post and try to drive traffic to the long blog post?