Advertising Budget: A Simple Guide

[InvestmentGuru]

1. Paid Media: This is where you run your ads. It's the platform you invest in to get your message out there.
2. Earned Media: Think of this as your personal network and the relationships you build with customers through excellent service and goodwill. It's the trust you've earned.
3. Shared Media: This revolves around the community you create. It's about engaging and building connections within your audience.
4. Owned Media: Your blog, email list, and other platforms you control fall into this category. It's the space you own and operate.

By balancing these media types, you create a well-rounded approach that goes beyond just throwing money at ads. It's about fostering relationships, building trust, and having a solid presence across various channels. This way, your advertising budget becomes a strategic investment rather than a potential burnout.

 

[Bizdustry]

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