‘Stealth mode’: how Disney overtook Netflix in streaming wars

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Seemingly a late mover, success can be traced back 15 years ago to a $100bn strategy to overhaul empireIt might have taken the Walt Disney company less than three years to overtake Netflix in streaming subscribers, but its road to domination started more than 15 years ago with a carefully planned $100bn (£81bn) strategy to reinvigorate its empire for 21st century viewers.The combination of Netflix priming a global audience for the streaming era and the serendipitous launch of Disney+ at the sta ...

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